In my business I have the noticed a number of times where the floating “or” has meant the death of a sale, lead, recruit, or home party opportunity. Let me explain. I will be saying something to the effect of, “So would you like to order something today…OR…”
There it is…the floating OR! Even though I don’t actually say the rest of the implied sentence, “do you just want to walk away and never hear of me or my products again…”
The fact is that the OR gives them a second option, an out, so to say. If I were to stop with the “Would you like to order today?” it’s a lot more difficult for the potential customer to say no. I admit that it doesn’t work every time, but at least I’m not selling myself short anymore. It takes a lot…biting my tongue usually works, but has gotten a little painful, so I resort to rubbing my fingers together or just looking at the person that I’m talking to and pretending like the seconds that are dragging on and on don’t seem like minutes or hours that wouldn’t end!

Moral of this story: Don’t sell yourself shorts with the floating “OR”, sell your products instead.

Awnya Boam

Story Time Felts Independent Consultant

http://www.time4felt.com

Recently I attended a National Convention for Story Time Felts where consultants from all over the nation were able to come and learn from each other. One of the ideas that was given there was that of using the products in your catalogs to generate a more specific target audience for your products. Go through your catalog and write who could best benefit from the products that you have to offer. Then when you are hostess coaching or looking for new customers, you will better know who you are looking for!

I have been an Independent Consultant for Story Time Felts for 2 1/2 years now and have been told in several training meetings both in this company and by others not related to any specific market to approach EVERYONE with the products you have. We learned that by doing this you are actually selling yourself short! People appreciate that you have their best interests in mind and that you are not going to waste their time telling them about something that they neither need or have any use for.

Try it out! See if you can be more specific in your market and save yourself time and energy!

Awnya Boam

Story Time Felts Independent Consultant

http://www.time4felt.com