Direct Sales Party Success - 10 tips
Here are a few tips I’ve learned over the years on how to may your Direct Sales Party a Success:
- Don’t lecture. People came to PARTY so play games, award prizes, be silly. If they wanted a lecture they could have stayed home and listened to talk radio or the news. They want fun, so make it fun.
- Details don’t matter - at least at first. If you give a detailed description of each product, you will loose the group. highlight 3-4 of your favorites or ask which products they are DYING to see. Later on in the evening they can ask you any questions they have about the specifics of the product.
- Have commercials. During my home shows, I announce that I am doing a commercial. 30 seconds to talk about joining my team or having their own party. I do 3 commercials per party to keep it light and fun.
- Have a cheerleader. I choose a super-fun gal to cheer-lead for me. When I say commercial time, her job is to say “yeah!!” If a guest participates, she cheers for them. This keeps the excitement level up and fun time rolling.
- Have the guests tell about the products- this is a fun way to involve the guests and keep you from talking the whole time. I simply hand out catalogs and let guests choose a product from my display. They then become the expert on their product and take turns telling the group about it. It is neat to see who is really trying to sell it. At the end you can even vote on who did the best job and award a prize. (this also works great because they are grabbing their favorite product that they see, so you can get an idea of what they want to buy)
- Publicly thank your host/hostess. Give them praise and sincere thanks for inviting you into their home and introducing you to their guests. You can even give her a small thank you gift.
- Keep it short. People are busy and don’t have time to sit and listen to you for 3 hours. Keep your formal party time to 30-45 minutes. Then they can visit, eat and leave when they need to and you are being respectful of their time
- Close the party quickly. You want to respect those who ordered the night of the party. If you keep it open for 2 or 3 weeks, the odds of other orders coming in is very low and the people that DID order want their stuff. I usually allow 2-3 days after the party to close it, but have also closed it the same night the party was help. Either way, close it quickly to honor those who did order.
- Offer value - more than usual. This is a fancy way of saying go the extra mile. Add something of yourself to what they are buying. You can do this by teaching them how to “coordinate outfits more effectively”, “how to get your house smelling like a 1,000,000 bucks” or “picking the jewelry to accent your face shape”. Find a way to add value to what they are buying. Plus, this is a great way to get guests to the party in the first place.
- Take a deep breath and have fun. Don’t be afraid to be a little silly. A lot of times we get hung up on looking so professional that we loose the fun factor. So what if they think you are strange. Studies show that if the guests have a good time, they will spend more money. AND if they have fun, they are more likely to host their own party or join you in your business. So relax and enjoy yourself.
Follow these simple tips to have more enjoyable and profitable parties and you will truly find Direct Sales Success!
Awnya Boam
