This is a BIG question that anyone in business needs to ask themselves. You need to decide what group you are targeting for sales and/or recruiting and make sure that you are relating to them and their needs.

For example, older generations are very personal and enjoy one on one contact as well as thoughtful gestures in business relations. Something like a Birthday card would mean a lot to them.
Younger generations are a lot less face to face. They are technology based. Sending virtual flowers on facebook or a shoutout on Twitter is much more thier pace.

If you, in your business are looking to market to a younger generation, but aren’t communicating with them in a way that they relate best to, you will miss the mark.

So…Decide who your target audience is and then do a little research on them. The internet is a great place for all kinds of information. Figure out how to best relate to those you want to service in your business.

Awnya Boam
http://www.Time4Felt.com